Senior Brand Manager
POPIS
Amazon MGM Studios is seeking an experienced leader to drive planning, development, and execution of brand and business strategies for Amazon video entertainment in Canada. This role will be instrumental in shaping how we bring compelling original video entertainment to customers in Canada, and will do so while working cross-functionally with global teams. This person should possess a blended balance of go-to-market strategist, project manager, relationship builder, and analyst.
Key job responsibilities
- Develop the overall campaign strategy and planning for original video entertainment from title conception to launch, including the creation of goals, approach, audience targets, positioning, project management, and overall communication and engagement strategy
- Develop new processes with cross-functional team members and drive strategic planning process improvement of key initiatives
- Document and present strategies and provide periodic updates to internal and external audiences
- Lead stakeholder management across multiple teams and levels
- Dive deep into analytics both individually and with partner teams to surface insights that drive business decisions
- Own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy, making recommendations for continuous improvement through post campaign analysis and reporting
ZÁKLADNÍ KVALIFIKACE
- 10+ years of experience in entertainment, media, and/or strategy roles
- Proven track record of successful cross-functional project management and stakeholder alignment
- Ability to think strategically and operationally, delivering the day to day while defining and leading future direction
- Strong analytical capabilities with experience using data to drive business improvements
- Bilingual in English and French
- Bachelor's degree in Business, Communications, or related field
- Excellent communicator both verbally and written with an ability to communicate at all levels in the organization and build strong relationships
- Highly analytical thinker, passionate about the value of quantitative data and compelled to find insight in it
PREFEROVANÁ KVALIFIKACE
- Background in the Canadian entertainment (Film/TV) industry
- Deep understanding of the Canadian media landscape
- Demonstrated success in building and executing business strategies at scale
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